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Angelina Filip · Product leader, designer and technologist

I make complex products make sense.

25+ years across software, design and Product. I understand the technology, judge the experience and help teams make the whole thing work.

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Angelina Filip wearing bright blue glasses and a black blazer
  • 0125+ years across software engineering, UI and UX, and Product
  • 02People leadership across international product teams
  • 03Hands-on design judgment from the first journey to working software

Selected case studies

WEBZY public homepage with the headline Ask what the evidence supports and a question field

01 · Independent product · Active development · 2026

WEBZY

I built WEBZY from the foundations up. Then I caught myself making people operate those foundations instead of simply using the product.

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The built alliwant.is desktop home dashboard in its light theme

02 · Independent product retrospective · 2026

When AI built the wrong product

I asked AI for a prompt, gave it to Lovable and watched a plausible-looking app appear. Now I know better: a prompt is not a product definition.

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Four team members working together on laptops around a cottage table

03 · People leadership · International teams · Product organisations

The teams were not the challenge

I have repeatedly inherited teams described as challenging or slow. I listened first, found the actual challenge and gave strong people room to contribute and take ownership.

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Google Images results showing versions of a shipped white-label ferry booking app

04 · Product judgment · Interaction design · Shipped work

Fix the journey, not just the ticket

Small feature requests often expose a larger broken journey. I find that larger challenge, question weak solutions and work with the team to ship something coherent.

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YarnSmith home page introducing practical AI-assisted tools for crochet and knitting

05 · AI workspace for crochet and knitting · Working Lovable product · 2026

YarnSmith

I know crochet well enough to know when a confident answer is dangerous. I designed YarnSmith to help makers analyse photos, check patterns, calculate gauge and match yarn without pretending estimates are facts.

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Universal SSH Key Manager interface showing enterprise hosts and detailed host information

06 · Universal SSH Key Manager · Enterprise security

Making invisible access risk understandable

Large companies had decades of SSH keys and no reliable picture of who could access what. UKM had to find that invisible mess, explain it and help people clean it up safely.

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PostgreSQL advisor asking about an application, workload, reliability, cloud, users and budget

07 · PostgreSQL advisor · Independent prototype

The calculator assumed I already knew the answer

A pricing calculator could tell me what a PostgreSQL configuration would cost, provided I already knew which configuration I needed. I built a focused AI prototype to explore the missing step.

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CROSHIKO Shopify home page with patterns, tutorials, experiments, blog content and a dark teal footer

08 · CROSHIKO · Shopify website · Independent hobby business · 2026

I built a Shopify shop for the things I make

I wanted one place for patterns, tutorials, experiments and whatever craft I wander into next. So I rebuilt CROSHIKO on Shopify instead of pretending a hobby has a stable roadmap.

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Final ANG.is SvelteKit portfolio with a warm off-white background and a large serif headline

09 · Portfolio design · Information architecture · AI-assisted build

How I built this portfolio, and then fixed it

I built a polished portfolio with the wrong structure, watched people get lost and rebuilt it around what they actually needed to understand.

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My Approach

  1. 01

    Start with the person, not the architecture

    First decide who is trying to do what. Then decide which parts of the machinery they genuinely need to see.

  2. 02

    Complicated is fine. Chaotic is not.

    Expert software often contains real complexity. Keep it. Remove the accidental mess created by databases, implementation shortcuts and years of additions.

  3. 03

    A consistent bad journey is still consistently bad

    This is a journey rule. Consistent components can still lead people through the wrong sequence of work. A design system cannot rescue the wrong product structure.

  4. 04

    Accessibility is expected product quality

    Keyboard use, visible focus, contrast, useful touch targets and forgiving controls belong in the normal definition of working software.

  5. 05

    Failure is useful if I learn from it

    Some of my best judgment came from building the wrong thing, finding out why it failed and changing how I work. Hiding the mistake would waste the most valuable part.

  6. 06

    Check the system before blaming the team

    Performance challenges are real. So are unclear decisions, ignored technical risk, bad incentives and team dynamics that silence useful voices. Find the actual challenge before labelling the people.

Selected experience

A 25+ year career across telecom, security, clinical trials, travel, education, startups and independent products.

  1. 01

    Siemens TIC

    Software developer · Intranet and internal tools · Canada

    Built and maintained the Siemens Telecom Innovation Centre intranet and internal tools, using web technologies, LDAP and Python.

  2. 02

    Webhancer Corp.

    Full-stack web developer · Corporate website · Canada

    Worked on Webhancer’s corporate website, including backend, frontend, information structure and visual design.

  3. 03

    Nokia / Nokia Siemens Networks

    Systems Engineer · Fault Coordinator · Competence Development Specialist · 7+ years

    Spent more than seven years in global telecommunications across systems engineering, fault coordination and competence development.

  4. 04

    SSH Communications Security

    UI, UX and full-stack development · Enterprise security

    Designed and built Universal SSH Key Manager, from complex access journeys and visual design through frontend implementation.

  5. 05

    Carus

    Web Team Lead and Release Train Engineer · Travel technology

    Led a distributed web team and helped turn ferry reservation software into clearer customer journeys and shipped mobile products.

  6. 06

    Signant Health

    Product Owner · Regulated clinical trials

    Owned high-availability and platform work across international teams in regulated clinical-trial software.

  7. 07

    AlphaSense

    Technical Product Owner and Product Manager · Market intelligence

    Led identity and access work, fixed fragmented login and SSO journeys, reviewed design quality and led a remote multicultural team.

  8. 08

    Sanoma Learning

    Senior Product Owner, external · Education and enterprise systems

    Owned SAP Order-to-Invoice product work across five countries, including leading Poland’s KSeF implementation through go-live and hypercare.

  9. 09

    Startups and independent products

    AI Product, design and hands-on building · Today

    Built and tested AI products in startups and independently, including WEBZY, YarnSmith, PostgreSQL Advisor and other focused prototypes.

About me

I like complicated products, direct conversations and work that still has something difficult left to solve.

I have spent more than 25 years building products from almost every side: software engineer, full-stack developer, UI and UX designer, frontend owner, Product Owner and Product Manager. Those job boundaries are useful for organisation charts. Real product problems rarely respect them.

I genuinely like complicated products. I just refuse to dump their internal complications on the user. When something does not make sense, I do not pretend that it does.

When I am not building enterprise products, I make things with yarn, fabric, beads, wood and whatever else catches my attention. Crochet is the long-running obsession. Craft is wonderfully honest: if the structure is wrong, decoration will not save it. And yes, I also build AI tools and other passion software projects for fun :D

Get in touch

angelina dot filip at gmail dot com LinkedIn